Marketing Solutions

We provide INTEGRATED MARKETING COMMUNICATIONS While other agencies may provide discrete services, Pearl hospitality service delivers the fully integrated marketing communications programmes our clients need to achieve bottom-line results. We focus on adding value by delivering consistent, connected and cohesive marketing communications campaigns. To do this Marketing Solutions is aligned around our three keystone services : strategy development & insights, content marketing, influencer relations, digital marketing communications and commstech & analytics.


    STRATEGY DEVELOPMENT & INSIGHTS THE FOUNDATION OF COMMUNICATIONS Understanding a customer's markets and its strategies establishes the foundation on which the strategic communications plan is built. Once created all marketing communications activities flow from the strategic plan and are measured against its objectives. Various elements of research are employed to provide insights for the development of the communications plan: from monitoring competitive positioning, industry trends and customer persona messaging to customer journey communications.


    KNOWING WHO TO TALK TO A planned and effectively managed flow of information about a company's products, services and activities to the appropriate influencers, and through them to targeted audiences, is fundamental to all marketing programmes. We have comprehensive, 'live', global databases and are continuously forging close working relationships with key industrial publications, journalists, bloggers and other influencers..


    ALIGNING CHANNELS AND AUDIENCES We believe in a blend of traditional media relations and advertising, trade shows and events with social media and digital channels. We’ve always got one eye on the future, assessing new platforms, techniques and technologies and how these offer new opportunities to amplify company communications to the target audiences. To establish your brand we research the channels your target audiences use, develop content that tells your story and reach out across a mix of channels to create engagement – combining marketing communications expertise with digital technology.